There’s no denying the importance of content on your webpage. To best optimise your position in search rankings, it is best to adhere to what Google’s algorithm is looking for. Having content, especially quality stuff, gives your page more trust and authority in the eyes of Google. This then leads to better rankings and visibility in search results.
This means content is pivotal for SEO purposes. It helps create traffic and gives users and browsers the capacity to process and interaction with information about your business or from your site. According to Moz, the leading experts on all things SEO, good content has two key attributes: the must supply a demand and be linkable.
Supplying a demand:
Like all world markets, info is influenced by supply a demand. Great content is content that supplies the biggest demand. It could be a forum on 4WDing forum that is supplying information on safety tips while navigating different terrains or even a wikipedia article that defines the worldwide web with the definition of SEO. Content can also take shape in the form of a video, image, infographic, sound – the key is that it meets a demand in order to fall under the category of good content.
When it comes to all things SEO, ranking content is irrelevant if content is not linkable. If users can’t link from it then search engines don’t rank it. Subsequently, the content is a waste as it won’t drive traffic to the website. This a recurrent problem for people trying to use content to generate rankings and traffic.
So we know it’s important and how it can help rankings, but how much is too much content?
Let’s take a closer look.
There are many who believe that the more depth your content has, whether it be more images, videos, or the most frequently requested, longer written content, the better for your SEO and for decreasing bounce rates . There are also people who think that it’s not about decreasing bounce rate, but rather letting users enter your website, navigate fluently, finding the information they need and then getting out.
Whether you like it or not, content must be interesting and engaging. It doesn’t matter the medium, be it video, image, infographic or written. It’s also about how it’s best executed.
Experts in the field of SEO refer to content under what’s called the “miniskirt approach”. Using enough relevant information to cover the essentials, but not too much to leave it interesting. Most content pundits adhere to the mantra that it is about quality not quantity. Average, unappealing or non-engaging content posted regularly can lead users, and then Google to distrust the quality and authority of your website and harm rankings.
If people search something relating to a topic, in the hope of finding answers, and finds a page that offers very little, they will leave. As will most people entering the page searching for topics or information similar. What does this mean? The higher the bounce rate, Google recognises a trend, and clearly the content on that page is not good, stimulating and engaging, meaning that page drops off the search engines radar as a credible source. Don’t believe me? Check out what Moz has to say on the topic.
How much is too much?
As long as the content is not too large in file size, leading to the page to load slowly, how much content a site has is really limitless. But this can all mean nothing if it lacks in quality and engagement. Why would Google want to send people to a page for information when the data highlights that people don’t spend very long on there? The trend in bounce rate would be evidence suggesting the page lacks what users were searching for.
It’s important when generating content to really ask if users or targeted audiences would really engage with it. Keep it short and compelling. Especially in the business landscape where time is money. Well executed, quality content is the key to engaging with users.
Avoid going silent, otherwise there is a high risk users will go elsewhere. But don’t badger too much, as people only have so much time to interact. It can be hard to win back users lost, when they find an alternative audience. The focus is more on quality and execution. Knowing the right time to produce and publish the relevant and engaging content.
Lots of average content has the potential to harm visibility and exposure in search engines. It’s quality over quantity. Compelling, engaging content is key in the realm of gaining rankings, authority and trust in the eyes of Google and is the foundation of web design. If you’re concerned about too much content on your page, refer to How to Identify Signs of Too Much Content.