It’s easy to forget just how many websites there are on the internet. Millions, and growing in number every minute of every day. In such a saturated market it can be hard to imagine how you could possibly make yours stand out. After all, no matter what you choose, there’s bound to be at least one other person out there who has had the same idea.
And you’d be right! There’s simply too many sites out there for a newcomer to possibly hope for 100% originality. But this is okay – a 100% original site on the web would have to be so bizarre as to be practically unusable.
So, it’s okay to use design elements that others have used before you, obviously, but you still want to make your site pop, at least in some small way. Well, read on to find out how you can do just that without hurting your conversions, bounce rate or page speed. While not all of these web design suggestions will work for every site or every industry, we hope at least one of two of them will work for yours.
Everyone likes being a part of something, which is why interactivity can be a great tool when used correctly. While promising, interactivity toes a fine line between being fun and engaging and being annoying. For that reason, tread carefully when utilising it. Forcing people to be interactive with your site isn’t a good idea, you want people to hang around voluntarily just to muck around with whatever interactive element you’ve given them. For that reason, it has to be fun, useful and serve a purpose.
Think very carefully about what sort of colour scheme you go with on your site, because it’s a lot more important than you might have imagined.
Using colours correctly is an art form, which makes sense when you think about it. When we were all mucking around in the early days of the internet, many figured that the best way to use colour was to be as loud as humanly possible. Most have wised up by now to realise that an approach like that isn’t going to do much but annoy your users and hurt your conversions, but many still don’t use colour as well as they could. And that’s where you come in. Taking the time to choose a colour scheme that works well together, identifies your brand and pops without hurting the eye will be worth every second. Get colour right, and you’ll be a step ahead of the competition from the get go.
Unusual? Or Unusable?
Again, this is a fine line that many sites have crossed over the years. There’s a big difference between being unusual for the sake of it and actually achieving something with your uniqueness.
The best sort of unusual to be is the sort that provides the user with a new tool to use. The sort of thing that others haven’t thought to do before but which is a genuine asset to the usability of the site. The worst sort of unusual to be is the sort that provides nothing but shock value. You probably know the sort: this is the type of site which goes with a design philosophy that is so left field that people actually go to it just to see what all the fuss is about. This might sound ideal; dragging users in who just want to have a stare, but in reality it’s basically useless. Sure, you might get some new unique visitors who come along to see the freak show, but the odds are very good that they’ll never be back. By catering your site towards these gawkers you risk alienating your real user base who are just looking for a coherent site to do what they came to do. If they don’t find it they’ll leave and if they leave they might not come back.
The thing to always remember is: when trying to make your site stand out, tread with care! Looking for help? Look no further than Web Designer Depot. Better yet, if you want to make your website stand out, see what creative features were highlighted in the Major Websites That Won article – a good place to identify successful trends.