Throughout the evolution of the internet, advertising online has become a one of the major sources of revenue and profit for many websites. In the past, online ads were generally met with a notion of disdain from users, subsequently leading advertisers to question their value and overall effectiveness.
However as the internet has developed, the majority of web users have become apathetic and accustomed to advertisements on websites, and advertisers have identified the great potential and opportunity the online arena affords for marketing purposes. Ads and commercials have long been a feature of most publications, whether it be magazines or tabloids, and that role has percolated to the web.
Advertising can be a concern for domain owners and web designers alike. Website proprietors have to run a website that is effective, user friendly and engaging, while balancing a fine relationship with advertisers and advertising to ensure a stream of revenue. Whereas for web designers, they have to incorporate the advertising aspects into the layout effectively and creatively, without hindering or harming usability and the integrity and the purpose of the domain. Check out what common mistakes are made in web design. Websites that rely on ads for a source of cash flow, require a design that provides adequate space for advertisers, to ensure the ads are receiving effective enough exposure to users that they’re seeking. Generically speaking, incorporating advertisements aren’t a major concern for web designers, yet not considering their presence when constructing a domain, can result in a very awkward and non user friendly layout. This can heavily detract the flow of the website as well as deter users. Another negative for not considering advertising in the layout, is by ignoring them in the web page creation process can mean they won’t receive enough attention from browsers. To best maximise ad revenue for a client, without hindering the user experience of a site, the web designer must strongly take into account the potential relevance of advertising throughout the design process. Refer to How to Identify Signs of Too Much Content to gauge a better understanding of balancing advertising to page content.
Not all websites sell advertising. However, many domains that experience a high frequency of visitors do. These websites are the domains that strongly need to consider the needs of the advertisers, and carefully incorporate their strategy into the website. More and more websites are utilising advertising as a resourceful way to generate revenue. While it may be pose a great option to make money, if done incorrectly, not only can advertisers pull out, but it can harm your website’s relationship with its users.
As the internet gets bigger, web designers are constantly working to update the capacity and look of websites. The web is all about maintaining engagement – web designers need to work with advertisers to source a strategy that best affords usability and effectiveness. Web design and advertising is a delicate balance. The web is an ambiguous landscape, things that work one day may be ineffective the next. There are constant updates on web design and advertising, and how the two are evolving in the online world. Interestingly enough, advertising, much like the internet, is always searching for new ways to reach consumers and users, no doubt there are plenty of new approaches on the horizon, of which web designers will look to include.