Developing websites is no longer just about edgy design and innovative functionality It’s about a whole lot more. A website is meant to be seen. If there’s no traffic, then there’s no point for it to exist. Brisbane website design agencies (like these web guys) can no longer afford to rely on visually stimulating aesthetics as the criteria for their site. It’s all about visibility in search rankings to generate traffic to a domain, to justify its reason for being there. What’s the point of having a great website if no one will see it? Websites have to be configured to resonate and correspond with Google’s algorithm. Having a functional and creative web design is more about bounce rate – keeping people on your page. So, in order for your website to maximise its SEO, and to keep users browsing on your domain, there are a few essential elements to consider.
Let’s take a look:
#1 Page Load Speed
According to the experts of SEO at Moz, Google’s algorithm ranks pages and domains on their load speed. Having a slower page or domain speed, means Google’s crawler can only traverse through so many pages, having the potential to affect your indexation. Page speed is also an important factor for usability and user experience. If a domain or page has a long load time, more often than not, it will lead to higher bounce rates. What is also important to consider, is having longer load times on a domain, can also have a dramatic affect on conversions.
#2 Easy to Use Interface
It is important to have an easy to navigate interface. If someone lands on your page and can’t navigate, or the layout is structured poorly, it will deter them and result in them leaving the page, increasing your bounce rate. Google’s algorithm considers these things, and if people are entering pages and then leaving, it’s a sure sign your website isn’t setup to easily and expressly deliver the information users are searching for. Web designers have to strongly consider the impacts of how the users would respond to the layout. The design of an website’s interface plays an integral component in a domains SEO capabilities. If it a website is hard to use, Google will spread the word, and won’t invite you to appear in a prime position in front of your targeted users.
#3 Quality Content
Web design primary aimed at improving SEO, is generally centered around the mechanics and backend of websites. However, a considerable influence on the visibility of your domain in Google is quality and way in which content is executed. If your page has quality content, Google’s algorithm will recognise and see greater value in what your page offers. The challenge is knowing how to integrate the quality content correctly and in a manner Google will best recognise it, to rank accordingly. It’s all about your page offering value – if it does, it’s destined for visibility in Google’s search engine.
While these are just a few concepts, they are pivotal. Respecting the influence web design has over SEO is the key to getting your domain ranked in Google’s search engine. Don’t be shy when it comes to creating your website, but ensure it adheres to the basic principles highlighted throughout this article, otherwise your website might be great, but getting little to no traffic. When it comes to web design, SEO cannot be ignored.
If you want to put yourself in the best position for SEO purposes from the get go, read more about how you can make the most of WordPress.