The landscape of the Internet can be brutal. Whether it’s social media, blogs or forums, the web can be a cold environment. This is also undeniably true in the field of web design. Designs constantly try to innovate ways to improve user experience and usability. This is done to try increase conversions of the website and increase its authority. The web is host to billions of websites and counting. Many of them are rubbish and or possess spam. Sometimes average and poor websites are a result of failures to execute and innovate effective web design. Poor setup or design not only affects usability and the capacity to navigate the website, it also decreases visibility and exposure in search engines. This can harm potential traffic to your website, diminishing any prospect of conversions.
Here’s a quick a few web designs that failed:
#1 Flashy Conversion Buttons
In the early days of the internet, web designers implemented flashy buttons to try grab the attention of users in the hope of luring them into a conversion. However, in the early days, a lot of dodgy practices used the internet as a way to conduct unlawful business, using buttons like this. The flashy buttons began to have a stigma of non-trustworthiness attached to them. It also elicited a sense of anxiety, deterring web users away from them. More than likely, this design has failed so hard it would resurrect itself anytime soon. That said, the internet is a beast that can’t be tamed. No one has a firm grasp of what direction its going in or when it can head. Some designers may just implement something effectively, that otherwise was considered obsolete. Time will tell for the button game.
#2 Infinite Scroll
One of the big changes in web design was implementing an infinite scroll to websites. Infinite scrolling is a web-design technique that loads content continuously as the user scrolls down the page, eliminating the need for alternative pages or pagination. While it made the architecture of content seamlessly correspond with scrolling, it ultimately made navigation harder. It was in fashion one moment and then out the next, with most web designers identifying key problems in user experience and usability. Some sites still op for this method of navigation, however for the websites that really generate traffic and make conversions, infinite scroll is not used. Blogs and other similar platforms still utilise infinite scroll, but the trend is no longer popular with the majority of web designers.
#3 Flash Splash Pages
Talk about blast from the past. Remember visiting a website where all you wanted was to find the information you were searching for, to then be greeted by an animated flash video you had to watch before you could enter the site? A major feature of websites in the early 2000’s, this tactic more often than not, frustrated users, especially in a business sense, when time is money. Being forced to watch a small clip instead of finding the relevant intel was counterproductive and swiftly booted from kit of tools used by web designers. Flash is still a technology readily used, but no longer at the point of entering a website domain.
The web can be a savage world. As more people flock online, web designers are constantly challenged to develop methods to improve usability and user experience. This means there will be constant developments by web designers in how we navigate and engage with domains. This means we will no doubt experience failures in web usability as designers work to trial new methods. Luckily there are only a few examples of online shortcoming, as there are plenty of clever web designers out there working for the greater good of the internet.