Like most things, the internet is a changing landscape. As technology develops, so too does the layout and format of websites and online engineering. Yet, while the internet evolves, both in a technical and visual context, a few design structures have stood the test of time. These designs have lasted major transformations and web innovations to still be useful and relevant. The internet is home to billions upon billions of websites. The usability of them is becoming ever more important as the world shifts its day to day engagement to online. This has meant optimising design to create user friendly websites is becoming more and more important. In the context of the web, what designs have stood out and won the battle against the recycling environment of the web?
Let’s take a look.
#1 The F Pattern Design
The F pattern is a design used by strategically by web design companies to create scientifically designed sites that convert. Let’s delve a little deeper. Psychological and eye studies conducted by researchers many years ago, found that people scans websites in a particular pattern. Ipso facto, in a F like scan. This finding led to a rapid change in how developers designed web pages. The pattern is centered on designing a page and its features around the figure of a capital F. This tries to correspond with the way in which users instinctively scan websites. The F pattern is based on human psychology. Its inception was highly successful and it subsequently cemented itself as a pivotal component of conversion related web design.
#2 Hero Image
Hero images are over sized images or banners at the top of a webpage. Its placement and size means it’s generally the first thing users see. Designers 4 to 5 years ago started opting for aesthetically stimulating images to help transform websites and give them a fresh and rewarding appeal. It changed websites from traditional colour coded layouts to sleek, vibrant and engaging backgrounds that as a result, decreased bounce rates. Hero images helped change the game of web design by asking more of the production value in images and visual stimuli. This design concept is definitely here to stay. Only a few years into its life, more and more websites are opting for hero images in their layouts.
#3 Flat Buttons
Back in the day websites use to opt for flashy buttons as a way to get attention, hopefully leading to conversions. However, over time web designers discovered these epileptic like buttons created a sense of anxiety and deterred users from converting. Subsequently designers changed these buttons to be singular colours, based on colour association behaviour studies, instead. This change lead to an increase in conversions and is certainly a web design feature that won. Flashy buttons are no commonly associated with spammy, untrustworthy sites that potentially have viruses. This means a resurgence in flashy button is very unlikely. Straight laced, one colour buttons are here to stay.
These are just a few web designs that won over the world of the web. Designers opted for these tools to improve usability and user experience. The results spoke for themselves in that they are now prevalently applied to the majority of quality and high ranking websites. The internet is a changing game, and no doubt the future holds many transformational shifts in how web designers executes websites. For now, some designs are very much here to stay.